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Tra tradizione e territorio:
il lancio del brand
“ACQUA DI SAN BARONTO”
Affluenza sorprendente per la presentazione del nuovissimo marchio toscano!
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Strong interest and a lot of curiosity around the event held in San Baronto, a hamlet of the Tuscan municipality of Lamporecchio (PT), on Saturday, September 7, 2024. It was the launch of “Acqua di San Baronto,” the brand-new brand by Wikenfarma, the number one company in trichology, thanks to its pathology-, age- and gender-specific products.
The event was an unimaginable success and aroused interest even among the residents of neighboring municipalities and beyond: the turnout far exceeded expectations, filling the street in front of the pharmacy and making the event unique in both its social relevance and the interest shown by the local community.
Ma come si è svolto l’evento?
The event was not just a simple official presentation of the products, but a convivial, free and carefree moment, aimed at celebrating the territory and its history, as well as the history of the brand itself: for the occasion, a rich buffet with open bar was set up right near Galeno Farmacia di San Baronto where, precisely, people had the opportunity to learn about the history of “Acqua di San Baronto,” the opportunity to try the products and take advantage of unique promotions especially for the event. It was undoubtedly a launch that generated a great atmosphere of celebration, not only because of the benefits offered to participants, but because of the social relevance of the event.
Promoting the area is what distinguishes “San Baronto Water,” which was born precisely thanks to the traditions and legends that are passed down in the province of Pistoia. Thanks to this initiative, the first steps have been taken to make the most of the history enclosed among these hills, in collaboration with all local businesses and with the participation of all interested people.
Acqua di San Baronto: la freschezza delle colline toscane
Born from the legend of San Baronto and rooted in the traditions of Tuscany, Wikenfarma has given birth to “Acqua di San Baronto.” It is a tribute to the purity of a miraculous spring and the beauty of the Tuscan hills, and in the very spirit of complete respect for nature, even the product packaging is made of materials completely recyclables. In addition, the paper used for packaging is almost entirely composed of material that is itself recycled.
Currently, the Acqua di San Baronto product line offers a range of cosmetics formulated with natural ingredients, inspired by herbalist tradition and the beneficial properties of the miraculous water:
- Gentle Unisex Shower Bath
- Eau de Parfum for men
- Eau de Toilette for women
- Room Perfumer (HOME FRAGRANCE)
The Gentle Shower Bath is all-natural, without synthetic and chemical surfactants and preservatives, with a neutral and pleasant scent; theEau de Parfum for men and theEau de Toilette for women are both inspired by the floral notes of the Pistoia hills, but with different fragrances from each other to better suit the needs of the individual. Each product is designed to offer an enveloping sensory experience while promoting skin wellness.
Finally, the room perfumer is designed to spread a pleasant and delicate floral scent even in the largest and most spacious rooms, recreating the aromas and scents of the flowers of the Tuscan hills.
Una giornata da ricordare!
Galeno Farmacia di San Baronto would like to thank all the local businesses and all the participants who, through their support and massive turnout, made the event unique. In a special way, Galeno Farmacia di San Baronto would like to thank the delegation of the Municipality of Lamporecchio, the former ownership of the pharmacy, the association “Comunità Solidale Lamporecchio,” represented on the occasion by Mara Fadanelli, and the editorial staff of the local periodical “Horizons”, represented by Massimo Mancini.
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