THE SUCCESS STORY OF WIKENFARMA

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THE SUCCESS STORY OF WIKENFARMA

From a parapharmaceutical company to a complex and structured business in a very few years

This article, today, wants to be a testimony a little DIFFERENT than usual, because I want to tell you a story: that of a small Start-Up in the province of San Miniato, born in 2015, which has continued to follow its dream despite everything, fighting against all internal and external adversities until it turned into the No. 1 company in Tricology nationwide.

Currently, as opposed to all those generalist products with no real scientific rationale, the products in the RestaX e TriVis are confirmed as the most SPECIFIC, COMPLETE and TARGETED to treat any kind of trichological pathology taking into account the patient’s age, pathology and gender. In short, they act just like a precision laser on the causes of the problem!

Wikenfarma started as a small parapharmaceutical company in the heart of the province of Pisa, as a manufacturer of various kinds of nutraceuticals, but over the years it decided to passionately follow the path of trichology thanks to the push of the RestaX brand, which, back in 2015, solely counted the product RestaX 30softgel+30 capsules. And how has it evolved since then?

The steady growth of the RESTAX brand and "tailoring therapy"

Over the years Wikenfarma has developed many different products, but never really lost the main focus of trichology, in fact the RestaX brand currently has fifteen products, each SPECIFIC and TARGETED by pathology, age and gender. Why is this? Because the company’s main mantra is to want to create and be able to provide clients with a TAILOR-MADE THERAPY that can solve their problems and meet all their needs, going to act yes on the problem, but also taking into consideration all their physiological characteristics. For this reason, the company has decided not to stop here and focus even more.

How? The question arises.

Thus was also born the TRIVIS brand, a range of PREMIUM products that is a natural evolution of some RestaX formulations: these nutraceuticals are designed as a true attack therapy and are conceived using raw materials of the highest quality and hard to find. All this is to ensure faster and more effective results and togive a boost to therapies, especially in the initial phase. Among them all, an important mention goes to the Wikenfarma-branded trichological solvent, the flagship of galenic therapies: TriVis Galeno Wikenfarma. This is a solvent for galenic solutions that has the enormous advantage of dissolving most of the active ingredients used in trichology, thus simplifying the work of both doctor and pharmacist.

A constantly developing reality

But then, what became of that Start-Up in the province of San Miniato and the dream of its CEO Massimiliano De Carlo?

To date Wikenfarma, has become a much more complex and structured entity than a few years ago: in fact, in November 2020 Wiken Group was born, a holding company that protects 3 other companies under its wings. Wikenfarma srl remains the parapharmaceutical operating company that deals with research and development; Wiken Rec is, instead, a real estate and consulting company serving the holding company; finally, the last important acquisition of the group, was Galeno Farmacia di San Baronto, a pharmacy specialized in galenic and officinal preparations.

This pyramidal structure, however, certainly does not stand on its own: between internal staff, external collaborators, and pharmacists, this corporate entity has more than fifty key members on its Staff who contribute daily to the group’s rapid growth.

Thanks to the support of physicians, pharmacists, collaborators, and employees, every day the group puts down roots deeper and deeper so that nothing is left to chance, so that no patient is left without the therapy that is exactly right for him or her. Providing the greatest benefit to the greatest number of people possible is not only the company’s mantra, it is a true way of life to be followed with determination and conviction.