{"id":19199,"date":"2022-09-02T15:24:32","date_gmt":"2022-09-02T13:24:32","guid":{"rendered":"https:\/\/wikenfarma.com\/the-evolution-of-scientific-information-wikenfarma-introduces-the-figure-of-the-medical-advisor\/"},"modified":"2025-03-25T09:31:19","modified_gmt":"2025-03-25T08:31:19","slug":"the-evolution-of-scientific-information-wikenfarma-introduces-the-figure-of-the-medical-advisor","status":"publish","type":"post","link":"https:\/\/wikenfarma.com\/en\/the-evolution-of-scientific-information-wikenfarma-introduces-the-figure-of-the-medical-advisor\/","title":{"rendered":"THE EVOLUTION OF SCIENTIFIC INFORMATION: Wikenfarma introduces the figure of the Medical Advisor"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19199\" class=\"elementor elementor-19199 elementor-5406\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8721b7 e-flex e-con-boxed e-con e-parent\" data-id=\"b8721b7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d9e35b2 e-con-full e-flex e-con e-child\" data-id=\"d9e35b2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2da5029 elementor-widget elementor-widget-heading\" data-id=\"2da5029\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">news<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3614038 elementor-widget elementor-widget-heading\" data-id=\"3614038\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE EVOLUTION OF SCIENTIFIC INFORMATION: <br>Wikenfarma introduces the figure of the Medical Advisor<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a69ace elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"6a69ace\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-24195a2 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/wikenfarma.com\/en\/author\/wikenfarma\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\twikenfarma\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e32289b elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/wikenfarma.com\/en\/2022\/09\/02\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>September 2, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4188243 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"4188243\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h6&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tIndex\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__4188243\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__4188243\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__4188243\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-439a92d elementor-invisible elementor-widget elementor-widget-image\" data-id=\"439a92d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_tablet&quot;:&quot;zoomIn&quot;,&quot;_animation_mobile&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.gazzettadimilano.it\/salute\/levoluzione-dellinformazione-scientifica-wikenfarma-introduce-la-figura-del-consulente-medico\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/wikenfarma.com\/wp-content\/uploads\/2022\/09\/Immagine-Articolo-Consul-medici.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-5409\" alt=\"\" srcset=\"https:\/\/wikenfarma.com\/wp-content\/uploads\/2022\/09\/Immagine-Articolo-Consul-medici.webp 600w, https:\/\/wikenfarma.com\/wp-content\/uploads\/2022\/09\/Immagine-Articolo-Consul-medici-300x200.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca1ef39 elementor-widget elementor-widget-text-editor\" data-id=\"ca1ef39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The business world is constantly looking for updates and new figures ready to fill all the gaps with the help of highly skilled professionals. Scientific information and medical advice require   <\/span><b><i>appropriately trained and focused figures<\/i><\/b><span style=\"font-weight: 400;\">, especially in medical-scientific matters. <\/span> <\/p><p><span style=\"font-weight: 400;\">According to Wikenfarma&#8217;s philosophy, the figure of the classic sales representative who simply wants to convince the doctor to use certain products is something outdated and obsolete: the evolution of this profession requires <\/span><b>highly motivated people<\/b><span style=\"font-weight: 400;\">, <\/span><b>specialized<\/b><span style=\"font-weight: 400;\"> e <\/span><b>competent<\/b><span style=\"font-weight: 400;\">  who know how to support physicians not only in their choice of products, but also by offering them the best scientific education. It is no longer just a business relationship, but a relationship of trust in which the physician and the consultant work in synergy with each other by placing at the   <\/span><span style=\"font-weight: 400;\">center of their goals the patient<\/span><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Wikenfarma, <\/span><b>LEADER in Trichology <\/b><span style=\"font-weight: 400;\">thanks to the range <\/span><a href=\"https:\/\/wikenfarma.com\/en\/categoria-prodotto\/trichological-area\/\"><b>Restax<\/b><\/a><b>, <\/b><span style=\"font-weight: 400;\">also well represented in Dermatology and Aesthetic Medicine thanks to the brands <\/span><a href=\"https:\/\/wikenfarma.com\/en\/categoria-prodotto\/vitiligo-area\/\"><b>VITIwiken<\/b><\/a><span style=\"font-weight: 400;\"> e <\/span><a href=\"\/?product_cat=area-anti-age\"><b>Ialips<\/b><\/a><span style=\"font-weight: 400;\">, has been committed for many years to formulating products <\/span><i><span style=\"font-weight: 400;\">SPECIFIC<\/span><\/i><span style=\"font-weight: 400;\">  by pathology, age, and gender that aim to fully respect each patient&#8217;s characteristics and condition. The idea of tailor-made therapy and the patient at the center of the universe, conceived by the   <\/span><b>CEO Dr. Massimiliano De Carlo<\/b><span style=\"font-weight: 400;\">, are the guidelines and cornerstones of the company that, every day, strives for thousands of people to find the best solution to their problems.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-177e015 elementor-widget elementor-widget-heading\" data-id=\"177e015\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Who are Wikenfarma's medical consultants? What do they do? <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12de642 elementor-widget elementor-widget-text-editor\" data-id=\"12de642\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Since the formulations are very complex and articulated, Wikenfarma has always needed to rely on highly specialized and trained figures: a prerequisite is a great knowledge of the active ingredients, mechanisms of action and synergies present within the products so as to be able to support physicians in the correct therapeutic choice.<\/span><\/p><p><span style=\"font-weight: 400;\">The company&#8217;s sales network has always been able to rely on figures trained in science and marketing, however, in recent years it has decided to completely revolutionize the task of these professionals and give them greater depth to turn them into a <\/span><b>REAL SUPPORT<\/b><span style=\"font-weight: 400;\">  for physicians. It is, in fact, abandoned any commercial and sales approach in order to transform informants into real   <\/span><b>scientific and medical CONSULTANTS<\/b><span style=\"font-weight: 400;\"> with the specific task of supporting the physician in choosing the correct product according to the diagnosis and meticulously and precisely explaining all the specifics of each formulation.<\/span><\/p><p><b>Want to read the full article? <\/b><a href=\"https:\/\/www.gazzettadimilano.it\/salute\/levoluzione-dellinformazione-scientifica-wikenfarma-introduce-la-figura-del-consulente-medico\/\"><b>Click here<\/b><\/a><b>!<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-550fb00 elementor-widget elementor-widget-image\" data-id=\"550fb00\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.gazzettadimilano.it\/salute\/levoluzione-dellinformazione-scientifica-wikenfarma-introduce-la-figura-del-consulente-medico\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"382\" height=\"90\" src=\"https:\/\/wikenfarma.com\/wp-content\/uploads\/2022\/02\/logoGazzetta-MILANO90.webp\" class=\"attachment-large size-large wp-image-3891\" alt=\"restax brand maggiore sviluppo\" srcset=\"https:\/\/wikenfarma.com\/wp-content\/uploads\/2022\/02\/logoGazzetta-MILANO90.webp 382w, https:\/\/wikenfarma.com\/wp-content\/uploads\/2022\/02\/logoGazzetta-MILANO90-300x71.webp 300w\" sizes=\"(max-width: 382px) 100vw, 382px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-604f3d1 elementor-widget elementor-widget-heading\" data-id=\"604f3d1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 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2025\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">THEY TALK ABOUT TRIVIS UV ON \u201cTHE SKIN\u201d<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"elementor-icon-list-item   \">\n\t\t\t\t<a href=\"https:\/\/wikenfarma.com\/en\/wikenfarma-at-nacds-annual-meeting-2025-dr-de-carlo-among-international-leaders-in-dermatology\/\" >\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/wikenfarma.com\/wp-content\/uploads\/2025\/06\/Foto-per-blog-WKF-49-1024x1024.png\" class=\"attachment-large size-large wp-post-image\" alt=\"wIkenfarma nacds 2025\" srcset=\"https:\/\/wikenfarma.com\/wp-content\/uploads\/2025\/06\/Foto-per-blog-WKF-49-1024x1024.png 1024w, https:\/\/wikenfarma.com\/wp-content\/uploads\/2025\/06\/Foto-per-blog-WKF-49-300x300.png 300w, https:\/\/wikenfarma.com\/wp-content\/uploads\/2025\/06\/Foto-per-blog-WKF-49-150x150.png 150w, https:\/\/wikenfarma.com\/wp-content\/uploads\/2025\/06\/Foto-per-blog-WKF-49-768x768.png 768w, https:\/\/wikenfarma.com\/wp-content\/uploads\/2025\/06\/Foto-per-blog-WKF-49-600x600.png 600w, https:\/\/wikenfarma.com\/wp-content\/uploads\/2025\/06\/Foto-per-blog-WKF-49-100x100.png 100w, https:\/\/wikenfarma.com\/wp-content\/uploads\/2025\/06\/Foto-per-blog-WKF-49.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t<div class=\"ekit_post_list_content_wraper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"meta-lists\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date\">\n\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-calendar-page-empty\"><\/i>\n\t\t\t\t\t\t\t\t18 Jun 2025\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">WIKENFARMA AT NACDS ANNUAL MEETING 2025: Wikenfarma present at &#039;event with CEO Dr. Massimiliano De Carlo<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>THE EVOLUTION OF SCIENTIFIC INFORMATION :Wikenfarma introduces the figure of the Medical Advisor, find out what it is about<\/p>\n","protected":false},"author":1,"featured_media":18127,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[265,266,267],"tags":[],"class_list":["post-19199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-blog-news-en","category-news-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Scientific information 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