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WIKENFARMA INVESTS IN YOUTH TRAINING

Two scholarships up for grabs for I.T. Carlo Cattaneo students

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Wikenfarma ‘s social commitment continues, never missing an opportunity to invest in the territory and in young people: the company No. 1 in Italy in Trichology has decided to establish a call for two scholarships worth 500 euros, one in the chemical-scientific field and one in marketing, for students of theCarlo Cattaneo Technical Institute of San Miniato.

Special thanks go to the school leader of the Carlo Cattaneo Technical Institute, Salvatore Picerno, who coordinated the activities and communications together with the referring professors of the various study directions, including Francesco Belcari, Maria Torre and Gabriella Salerno.

Through this initiative, Wikenfarma allowed the young people to try their hand at a project that could project them directly into the world of work through the application and development of all those theories and studies they have done throughout their school careers:

  • The grant for a purely scientific project involved the presentation of a hair photoprotectant spray/capsule formulation, and the students were required to design it and explain in detail the choice of certain active ingredients, finding a scientific rationale in the composition.
  • The fellowship inherent in the development of a marketing plan consisted of designing a comprehensive marketing plan aimed at launching a spray/capsule photoprotectant and included SWOT analysis, social media strategies and outreach, and brand launch ideas.

THE OFFICIAL AWARD CEREMONY: THREE WINNERS

The award ceremony for the first place winners took place on the morning of June 6, 2024 at the Carlo Cattaneo Technical Institute in San Miniato. The winners of the scholarship in the marketing field were two students who presented a shared project, Rabazzi Greta and Alderighi Giulia; while the scholarship for the chemistry-science field was awarded to a single student, Lucchesi Matteo. The students participated with a lot of effort and their project was also recognized by the faculty as an effective proof of positive evaluation.

During the ceremony, two checks were presented by the Dr. Massimiliano De Carlo, CEO of Wikenfarma, accompanied by Dr. Pantaleo Cassatella, head of the company’s marketing department, and by Dr. Stefano Bonacchi, scientific manager in charge of product formulation. In addition, as a former student of IT C. Cattaneo, a special mention goes to Marco Ricciardi, new CFO (Corporate Management Control Officer) for his presence and contribution.

Wikenfarma renews its congratulations to the winners and all participants, thanking for their commitment and seriousness all those who participated in the call and submitted their work, engaging in the “challenge” proposed by the company with concentration and dedication.

Here are some photos!

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