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THE EVOLUTION OF SCIENTIFIC INFORMATION:
Wikenfarma introduces the figure of the Medical Advisor
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The business world is constantly looking for updates and new figures ready to fill all the gaps with the help of highly skilled professionals. Scientific information and medical advice require appropriately trained and focused figures, especially in medical-scientific matters.
According to Wikenfarma’s philosophy, the figure of the classic sales representative who simply wants to convince the doctor to use certain products is something outdated and obsolete: the evolution of this profession requires highly motivated people, specialized e competent who know how to support physicians not only in their choice of products, but also by offering them the best scientific education. It is no longer just a business relationship, but a relationship of trust in which the physician and the consultant work in synergy with each other by placing at the center of their goals the patient.
Wikenfarma, LEADER in Trichology thanks to the range Restax, also well represented in Dermatology and Aesthetic Medicine thanks to the brands VITIwiken e Ialips, has been committed for many years to formulating products SPECIFIC by pathology, age, and gender that aim to fully respect each patient’s characteristics and condition. The idea of tailor-made therapy and the patient at the center of the universe, conceived by the CEO Dr. Massimiliano De Carlo, are the guidelines and cornerstones of the company that, every day, strives for thousands of people to find the best solution to their problems.
Who are Wikenfarma's medical consultants? What do they do?
Since the formulations are very complex and articulated, Wikenfarma has always needed to rely on highly specialized and trained figures: a prerequisite is a great knowledge of the active ingredients, mechanisms of action and synergies present within the products so as to be able to support physicians in the correct therapeutic choice.
The company’s sales network has always been able to rely on figures trained in science and marketing, however, in recent years it has decided to completely revolutionize the task of these professionals and give them greater depth to turn them into a REAL SUPPORT for physicians. It is, in fact, abandoned any commercial and sales approach in order to transform informants into real scientific and medical CONSULTANTS with the specific task of supporting the physician in choosing the correct product according to the diagnosis and meticulously and precisely explaining all the specifics of each formulation.
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